H&M It’s Pleat

Social media campaign, 2017


Campaign, web design and content art direction/production for the H&M‘s new in-store café concept. Designed at B-Reel. Identity by Sandberg&Timonen, web development by Yours.

Art direction – Philip Arvidsson
Copywriting – Emelie Lenning
Designer – Aubrey Joyce
Producer – Hanna Ståhl